Full disclosure: I am the chair of the RDFa Working Group, the JSON-LD Community Group, a member of the RDF Working Group, as well as other Semantic Web initiatives. I believe in this stuff, but am critical about the path we’ve been taking for a while now.
The Resource Description Framework (a model for publishing data on the Web) has this horrible public perception akin to how many people in the USA view nuclear power. The coal industry campaigned quite aggressively to implant the notion that nuclear power was not as safe as coal. Couple this public misinformation campaign with a few nuclear-power-related catastrophes and it is no surprise that the current public perception toward nuclear power can be summarized as: “Not in my back yard”. Nevermind that, per tera-watt, nuclear power generation has killed far fewer people since its inception than coal. Nevermind that it is one of the more viable power sources if we gaze hundreds of years into Earth’s future, especially with the recent renewed interest in Liquid Flouride Thorium Reactors. When we look toward the future, the path is clear, but public perception is preventing us from proceeding down that path at the rate that we need to in order to prevent more damage to the Earth.
RDF shares a number of these similarities with nuclear power. RDF is one of the best data modeling mechanisms that humanity has created. Looking into the future, there is no equally-powerful, viable alternative. So, why has progress been slow on this very exciting technology? There was no public mis-information campaign, so where did this negative view of RDF come from?
In short, RDF/XML was the Semantic Web’s 3 Mile Island incident. When it was released, developers confused RDF/XML (bad) with the RDF data model (good). There weren’t enough people and time to counter-act the negative press that RDF was receiving as a result of RDF/XML and thus, we are where we are today because of this negative perception of RDF. Even Wikipedia’s page on the matter seems to imply that RDF/XML is RDF. Some purveyors of RDF think that the public perception problem isn’t that bad. I think that when developers hear RDF, they think: “Not in my back yard”.
The solution to this predicament: Stop mentioning RDF and the Semantic Web. Focus on tools for developers. Do more dogfooding.
To explain why we should adopt this strategy, we can look to Tesla for inspiration. Elon Musk, founder of PayPal and now the CEO of Tesla Motors, recently announced the Tesla Supercharger project. At a high-level, the project accomplishes the following jaw-dropping things:
- It creates a network of charging stations for electric cars that are capable of charging a Tesla in less than 30 minutes.
- The charging stations are solar powered and generate more electricity than the cars use, feeding the excess power into the local power grid.
- The charging stations are free to use for any person that owns a Tesla vehicle.
- The charging stations are operational and available today.
This means that, in 4-5 years, any owner of a Tesla vehicle be able to drive anywhere in the USA, for free, powered by the sun. No person in their right mind (with the money) would pass up that offer. No fossil fuel-based company will ever be able to provide “free”, clean energy. This is the sort of proposition we, the RDF/Linked Data/Semantic Web community, need to make; I think we can re-position ourselves to do just that.
Here is what the RDF and Linked Data community can learn from Tesla:
- The message shouldn’t be about the technology. It should be about the problems we have today and a concrete solution on how to address those problems.
- Demonstrate real value. Stop talking about the beauty of RDF, theoretical value, or design. Deliver production-ready, open-source software tools.
- Build a network of believers by spending more of your time working with Web developers and open-source projects to convince them to publish Linked Data. Dogfood our work.
Here is how we’ve applied these lessons to the JSON-LD work:
- We don’t mention RDF in the specification, unless absolutely necessary, and in many cases it isn’t necessary. RDF is plumbing, it’s in the background, and developers don’t need to know about it to use JSON-LD.
- We are working with Wikidata, Wikimedia, Drupal, the Web Payments and Read Write Web groups at W3C, and a number of other private clients to ensure that we’re providing real value and dogfooding our work.
Ultimately, RDF and the Semantic Web are of no interest to Web developers. They also have a really negative public perception problem. We should stop talking about them. Let’s shift the focus to be on Linked Data, explaining the problems that Web developers face today, and concrete, demonstrable solutions to those problems.
Note: This post isn’t meant as a slight against any one person or group. I was just working on the JSON-LD spec, aggressively removing prose discussing RDF, and the analogy popped into my head. This blog post was an exercise in organizing my thoughts on the matter.